MEET TARA FRAMER
When did you first know you wanted to design?
When I was a teen. I used to pore over the pages of Vogue and of Interview,clipping articles about Andy Warhol and The Factory. I was fascinated by the beauty and designs of the pages. I knew I wanted to become the person who decided what went into the magazines.
Describe some of your significant work experiences and accomplishments?
- I started in the AV/Meeting graphics industry, preparing flat art for special effects photography.
- As an Art Director in Corporate Communications at Chase Bank I prepared presentations for Senior Management.
- I was a Design Manager at textbook publisher MacMillan/McGraw-Hill, a Senior Producer at Reader’s Digest, and an art director of Microzine & Microzine Jr. at Scholastic, Inc.
- I produced industrial videos – including a very funny one featuring the fast-talking John Moschitta – for major corporations such as Merck Pharmaceuticals.
- I’ve designed textiles, T-shirts, and more for the Gap and for Old Navy.
- Macy’s selected my designs for millions of T-shirts, tote bags, and more for their Annual Flower Show promotion.
- While I was working as Art Director at Yoyodyne, the company was acquired by Yahoo! and I was offered a position in Sunnyvale at their headquarters.
- As a Senior Producer at Reader’s Digest, I was responsible for RD.com, with a budget of over $3 million.
- Since 2002, I’ve had my own studio and had the privilege of serving some of the most respected non-profit organizations and green businesses in the country – possibly in the world.
Who has been your biggest influence?
Milton Glazer. Gail Anderson of Spotco. The amazing and inspiring Seth Godin. I was very fortunate to have worked with him. I learned a lot.
When and why did you start your own company?
I started my own design studio in 2002. My goal was to bring a new level of creativity and to clients in a more direct fashion – without the layers found in large agencies. I was especially eager to serve not-for-profit organizations who needed marketing expertise. And I developed very strong relationships with my many corporate clients as well.
What defines your design?
I listen extremely well. Clients say I’m approachable, fast, and reasonably priced. But most importantly, I’m PASSIONATE about my work. I LOVE what I do, and it shows. I come up with solutions you don’t see everywhere else, while remaining true to every client’s mission and budget.